A sound SEO strategy assumes organic traffic growth and is based on several fundamental principles. One of them is customization, which, when properly implemented and managed, is the key to success. User customization drives up sales, and that’s the most important reason to analyze recent trends and be visible right where the customer is searching […]

SEO comprises two main areas of activity: optimization of the website itself (this is where we address the technical aspects as well as the content) and off-site optimization. While the latter area obviously requires continuous efforts, since it’s all about acquiring external links, it’s easy to fall into a trap when it comes to optimizing […]

More and more entrepreneurs and business owners are becoming aware that simply creating a website is no longer enough to take their business to the next level of growth and attract new customers. Unfortunately, those days are long gone and staying ahead of the competition online is not an easy task. This can be done, […]

Increasing conversions is the ultimate goal of all efforts related to website positioning. However, we need to remember that a conversion can be defined differently depending on the type/nature/specificity of the website. An online store will seek to increase the number of purchases, whereas service-oriented websites will aim to gain more leads. In both cases, […]