Don’t sleep on the change: Migrating from GA3 to GA4
As of this writing, there are approximately 120 days left until Universal Analytics (GA3) stops collecting new data. The July 1, 2023 deadline to migrate to the newer Google Analytics 4 (GA4) is fast approaching, leaving website owners and digital marketers with little time to migrate their data. With the recent release of Google Analytics […]
Integration of Google Analytics 4 and BigQuery. How much does it cost? Calculator
Contents1 BigQuery in the Google Analytics ecosystem2 BigQuery. How much does it cost? Billing rules2.1 Storage: data storage pricing2.2 Analysis Pricing: price for running queries/operations to the database2.2.1 On-demand pricing => Price for queries run2.2.2 Flat-rate pricing => Price for reservation of fixed processing capacity BigQuery in the Google Analytics ecosystem BigQuery is a database […]
Summary of 2022 in the SEO industry
Irena Zobniów Co-founder & SEO Strategist at Insightland recaps the past year in the SEO industry, and discusses important trends and challenges we will face in 2023. Contents1 1. Event of the Year in the SEO/SEM industry2 2. Key trends in the SEO/SEM industry in 2022. Trend for 20233 3. Assessment of the impact of […]
How to improve the e-commerce shopping process?
Contents1 e-Commerce shopping process in 20222 Stages of the purchase path and its specifics3 How to analyze the purchase path?4 Mechanisms for influencing the purchase paths4.1 Matching content to the intents of search phrases in each stage of the purchase path and trends4.2 Making the website display more attractive in organic results4.3 Looking after the […]