What Schema.org structured data is worth using from an SEO perspective?
Schema.org structured data – is a special method of representing data on websites, co-developed by Microsoft, Google, Yandex and Yahoo, which allows search engines to evaluate their content in an easier and more accurate manner. In addition to benefits in terms of easier access to website data, using relevant structured data allows search engines to […]
Why doesn’t one-off website optimization deliver long-term benefits to your business?
SEO comprises two main areas of activity: optimization of the website itself (this is where we address the technical aspects as well as the content) and off-site optimization. While the latter area obviously requires continuous efforts, since it’s all about acquiring external links, it’s easy to fall into a trap when it comes to optimizing […]
Trend life cycle vs. SEO efficiency: How can you make e-commerce ready for the incoming sales?
Contents1 Introduction2 Fashion trends in the context of search queries3 Trend monopoly or how to outperform the competition in search results4 Analytics: the key to understanding e-commerce users’ behavior5 Building visibility6 Be all the rage in the peak of interest7 Summary Introduction A new product launch, especially such with high sales expectations both in the […]
Summary of 2021 in e-commerce and SEO – Irena Zobniów
2021 was an important year for e-commerce. It was dynamic and unpredictable. It forced the need for quick adaptation and changing the approach to doing business, putting the emphasis on different aspects. However, it also proved that the industry is ready for these challenges and gets better at understanding them. It has been growing, attracting […]