Expansion to Foreign Markets – International SEO

Irena Zobniów Co-founder & SEO Strategist at Insightland recaps the past year in the SEO industry, and discusses important trends and challenges we will face in 2023.  Contents1 1. Event of the Year in the SEO/SEM industry2 2. Key trends in the SEO/SEM industry in 2022. Trend for 20233 3. Assessment of the impact of […]

Contents1 e-Commerce shopping process in 20222 Stages of the purchase path and its specifics3 How to analyze the purchase path?4 Mechanisms for influencing the purchase paths4.1 Matching content to the intents of search phrases in each stage of the purchase path and trends4.2 Making the website display more attractive in organic results4.3 Looking after the […]

In some cases we’d like to analyze interactions over longer periods of time and across many sessions. Marketing attribution is one of the important use cases requiring such a multi-session approach. In an attribution problem, we analyze the traffic sources leading to a conversion and evaluate the impact of each source (basically saying, which sources were essential for that particular conversion and which were redundant).

A sound SEO strategy assumes organic traffic growth and is based on several fundamental principles. One of them is customization, which, when properly implemented and managed, is the key to success. User customization drives up sales, and that’s the most important reason to analyze recent trends and be visible right where the customer is searching […]