Expansion to Foreign Markets – International SEO
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26.08.2022 r.
User Paths – A Data Driven Model
In some cases we’d like to analyze interactions over longer periods of time and across many sessions. Marketing attribution is one of the important use cases requiring such a multi-session approach. In an attribution problem, we analyze the traffic sources leading to a conversion and evaluate the impact of each source (basically saying, which sources were essential for that particular conversion and which were redundant).
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10.08.2022 r.
Building an SEO strategy based on trends
A sound SEO strategy assumes organic traffic growth and is based on several fundamental principles. One of them is customization, which, when properly implemented and managed, is the key to success. User customization drives up sales, and that’s the most important reason to analyze recent trends and be visible right where the customer is searching […]
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07.07.2022 r.
What Schema.org structured data is worth using from an SEO perspective?
Schema.org structured data – is a special method of representing data on websites, co-developed by Microsoft, Google, Yandex and Yahoo, which allows search engines to evaluate their content in an easier and more accurate manner. In addition to benefits in terms of easier access to website data, using relevant structured data allows search engines to […]
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05.05.2022 r.
Why doesn’t one-off website optimization deliver long-term benefits to your business?
SEO comprises two main areas of activity: optimization of the website itself (this is where we address the technical aspects as well as the content) and off-site optimization. While the latter area obviously requires continuous efforts, since it’s all about acquiring external links, it’s easy to fall into a trap when it comes to optimizing […]