29.05.2024 r. Insight Land

Core Web Vitals

What are Core Web Vitals?

Core Web Vitals are a set of specific, measurable user experience metrics that Google uses to assess and rank the performance of web pages. These metrics are crucial for determining how well a website loads and interacts with users, with a focus on delivering a smooth and enjoyable browsing experience. Core Web Vitals consist of three key metrics: Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS).

Why Core Web Vitals are important?

Core Web Vitals refer to a specific set of user experience metrics used by search engines, particularly Google, to evaluate and measure the performance of web pages. These metrics are crucial for assessing how well a website loads and interacts with its users, with a primary focus on providing a smooth and enjoyable browsing experience. 

How do Core Web Vitals work?

Core Web Vitals work by measuring and assessing the user experience on a website based on three key metrics: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These metrics help evaluate how quickly a webpage loads, responds to user interactions, and maintains visual stability. Here’s how each of these Core Web Vitals works:

  • 1. Largest Contentful Paint (LCP):
    • LCP measures the loading performance of a web page. It focuses on the time it takes for the largest content element, such as an image, video, or text block, to become visible within the user’s viewport.
    • To calculate LCP, the browser identifies the largest element and tracks when it becomes fully rendered on the user’s screen.
    • LCP provides a critical insight into how quickly users perceive a webpage as ready and responsive. A good LCP score is achieved when this largest content element appears within 2.5 seconds of a page’s initial load.
  • 2. First Input Delay (FID):
    • FID measures the responsiveness of a web page to user interactions. It evaluates the delay between a user’s first interaction (e.g., clicking a button, tapping a link) and the browser’s response to that interaction.
    • A web page’s FID is influenced by how quickly the browser can process and execute JavaScript code.
    • A fast FID is essential to ensure that users can interact with a website without experiencing noticeable delays. An optimal FID should be less than 100 milliseconds.
  • 3. Cumulative Layout Shift (CLS):
    • CLS assesses the visual stability of a web page. It quantifies how much page content shifts unexpectedly during the page’s loading process, causing layout disruptions.
    • CLS is calculated by measuring the area and distance of layout shifts relative to the viewport size.
    • A good CLS score indicates that the webpage provides a stable and consistent visual experience for users. A score less than 0.1 is considered optimal.

Good to know about Core Web Vitals

To collect data for these Core Web Vitals, web browsers record user interactions, page rendering times, and layout changes. This data is then aggregated and reported by various tools and services, including Google’s PageSpeed Insights and Search Console.

Search engines, particularly Google, use these metrics as part of their ranking algorithms to prioritize websites that offer a better user experience. Websites with improved Core Web Vitals tend to rank higher in search engine results pages (SERPs), leading to increased visibility and potentially more organic traffic.

To improve Core Web Vitals, website owners and developers need to optimize their site’s performance by addressing issues related to page load times, JavaScript execution, content rendering, and layout stability. This optimization process often involves code optimization, image compression, content delivery network (CDN) usage, and various other techniques to ensure a faster and more user-friendly browsing experience.