Summer, and therefore a holiday season, brings many challenges for the e-commerce industry. For some, it is the best time for sale, for others – the dead period. To make the most of the upcoming months, it is worth looking at user’s search trends so that we can better plan content on our site and […]

Elements that enable building a well-positioned website Regardless of whether the website is just being created or is already running, technical SEO errors can completely block your search rankings. Many mistakes can be avoided thanks to the work on the web developer’s part planned by an SEO specialist. If you want organic traffic on your […]

Running an online store entails constant work on its optimization in terms of search engines. As a result, we are able to ensure an appropriate ‘shape’ of our website which will be rewarded by search engine robots in the form of higher positions in search results. Online store optimization pertains to both the page code […]

We can see menus, i.e. categories that make it easier for the user to navigate the site on practically every web page. However, not only users use the category structure, but also search engine bots. Building a valuable category tree that is user-friendly and search engine friendly requires appropriate preparation and planning. We should start […]