Running an online store entails constant work on its optimization in terms of search engines. As a result, we are able to ensure an appropriate ‘shape’ of our website which will be rewarded by search engine robots in the form of higher positions in search results. Online store optimization pertains to both the page code […]

We can see menus, i.e. categories that make it easier for the user to navigate the site on practically every web page. However, not only users use the category structure, but also search engine bots. Building a valuable category tree that is user-friendly and search engine friendly requires appropriate preparation and planning. We should start […]