How to get your store ready for a cookieless future?
In just a short while, Chrome will no longer allow third-party sites to track users via cookies that have driven the online advertising market since its inception. The blockade will cut marketers off from data on internet user behavior and completely rewrite the rules of the game. And sure, the giant is coming up with […]
Attribution analysis or how to measure successfully
The e-commerce market is among the most dynamically developing markets in Poland. In 2020, the Polish e-commerce grew by more than 30 percent as compared to 2019. The previous year, the figure stood at 25 percent. Many market experts say the pandemic has contributed to the elevated growth rate. They forecast this trend to continue […]