16.01.2020 r. Irena Zobniow

SEO Plans for 2020 – What Should You Include in Your SEO Strategy in 2020?

SEO plans for 2020 – what should you include in your SEO strategy in 2020

As we entered a new decade, it is a perfect time to update your SEO plans and introduce a new SEO strategy for 2020. Let me show you what we’re planning and what are our SEO goals for 2020. I will also provide several tips for your websites that you can incorporate in your SEO strategy.

So let’s begin!

What will you mainly focus on in 2020?

As an SEO agency, we want to focus on offering our customers the highest possible quality. It is always our priority and our standard, so it will, of course, be our focal point in 2020. This year is very intense when it comes to the development of space technologies and a breakthrough when it comes to commercial flights. We can have the chance to watch suborbital tourist spaceflights for the first time! This means the sky is no longer the limit – also for us. It inspired us to take our services to a higher level, focus on experimenting and testing new solutions, exploring the optimization of women’s product categories on online stores. Our goal is to specialize in it and become the best in this area.

Moreover, I want to encourage our team at Insightland to look at SEO from a different perspective. I want to advise them to question the regular approach and to think of new ways in which we can deliver the best results for our clients.

What are you planning for 2020 in regard to your website’s SEO?

The beginning of 2020 started with a redesign of our current website and a strong focus on reaching a wider range of customers, providing them with our services and sharing our vision. We will focus on building our online brand visibility on the international stage. Moreover, we want to make sure our new website is well-optimized for voice search. With the help of our blog, we want to share not only our knowledge but also tips for specific potential clients, who will be able to implement them in their own online business in a simple and “given on a tray” way. We want to get to know each other better, show our values ​​and our feminine approach to business.

How are you planning to introduce voice search optimization into your strategy?

Voice search is a growing trend and everything indicates that it will not be just a temporary hype. We are aware that it means a lot of work to be done: in the field of mobile and page speed optimization, implementing speakable.org and keywords in the form of questions. We will encourage our clients to invest in voice search optimization, because although it may involve additional development costs, in most cases it will bring measurable benefits – more traffic and better adjustment to the user’s needs. It will, therefore, be crucial for ecommerce and local clients.

How have the 2019 Google core updates influenced your SEO strategy for 2020?

We are constantly following the changes that Google gives us. Last year, we already modified our SEO strategies according to the new search engine requirements. The updates only confirmed our belief that we should focus on technical optimization, ensure the right page speed, optimize for voice search. Moreover, they indicated that it is crucial to focus on the users’ needs and adjust our websites to their online behavior.

What are the plans for your clients in 2020 and what would you advise website owners to include in their SEO strategy in 2020?

In 2020, we want to focus on the needs of our clients to better match our offer and services with their expectations. We want to talk to them more, encourage discussions, and share our own ideas and insights in given industries. We believe that such conversations will expand our team’s competencies and build synergies between individual specializations used in SEO campaigns. Moreover, we value partnership. That is why we want to build long-term relationships with our clients. Our goal is to become a trustworthy business partner, to be a part of our clients’ teams.

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That is also why we provide our clients with the best solutions, from which every website owner can benefit. We suggest optimizing their websites for voice search because conversational keywords, like “where to buy”  + “near me” have already grown by over 200% in the past two years. We advise them to implement up-to-date ideas and keywords in their content strategies, which we suggest in our monthly updates.

What are your SEO goals in 2020?

First of all, the prevention of technical errors. They are usually the main obstacle in building organic visibility and website accessibility for users in the case of ecommerce. It is worth taking a closer look at the website content. Improve the descriptions of categories and products not only in terms of SEO (i.e. by placing key phrases in them) but also in terms of the users’ needs. The better your description reflects the actual product, the greater is the chance that users will finalize their orders. If we have put a lot of effort into SEO activities to drive users to our website, let’s make sure to provide the best conditions for order completion.

As you can see, we have quite ambitious SEO plans for 2020! The new decade welcomed us with new ideas and opportunities to make them happen. I hope your SEO strategies for 2020 will be effective and that their implementation will bring you the best results.

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