Let’s take a look at another part of our monthly statistics update and October seasonality trends! Apart from the stats, I would like to share our insights and recommendations on optimizing your content. Therefore, let’s take a look at what steps you can take to optimize your website and rank higher! Below you will find our October statistics and winter seasonality trends!
In October, the number of organic visits for all our customers was 3% lower than in the previous month (1,265,807). The decrease in traffic was visible in the case of categories popular in the summer season, which are now less popular among consumers. As far as the number of users is concerned, analogically to the decrease in traffic, the number of users also decreased (by 4.1%).
The bounce rate in October remained at a similar level as in September, amounting to 20.98%. We observed a lower bounce rate than a month ago in the case of e-commerce, in particular as regards categories related to fall and winter footwear and seasonal clothing.
In October we noticed an increase in the average session duration from 3:50 to 4:06. The longest duration of the session invariably goes to e-commerce services with a year-round, wide range of clothing and footwear.
In October, the number of pages visited during the session also increased slightly from 4.58 to 4.60. The most visited subpages were clothing e-commerce and guidebooks for Christmas gifts.
In terms of sales, November is a very important month for e-commerce due to the Black Friday, which this year falls on November 29. Many online stores generate more sales on just that one day than on the other days of the year combined!
November is also the beginning of Christmas fever and intensive work in e-commerce. Users are looking for gifts for their loved ones, Christmas recipes, and ideas for Christmas decorations. In the fashion industry, categories related to winter clothing and footwear are becoming popular.
Black Friday (search volume in November: 3,400,000)
Winter shoes (search volume in November: 33,100)
Winter coat (search volume in November: 246,000)
Christmas presents (search volume: 165,000)
Christmas decoration (search volume in November: 673,000)
Ecommerce owners should be prepared for upcoming trends. Apart from holidays, December is also the time of New Year’s Eve events and parties. Online shops offering a range of products for skiers and snowboarders may already feel increased interest on the part of the customers and more sales.
Ski clothes (search volume in December: 33,100)
New Year’s party (search volume in December: 40,500)
New years dress (search volume in December: 246,000)
Snowboard boots (search volume in December: 90,500)
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If you have read my previous monthly updates, you probably know what to do, and how constant content optimization is crucial. I hope that my insights on winter seasonality trends can help you improve your ranks and drive more valuable traffic to your website. If you want to share other tips, let me know!